Beyond 10/10 The +1 That Changes Everything
About LEVEL11
Brand • Communications • Growth
LEVEL11 is where brand, communications, and growth strategies meet emotional intelligence and strategic depth.
10/10 expertise is our baseline.
The +1 is where transformation happens, the clarity that cuts through complexity, the truth that builds trust, and the authenticity that makes growth sustainable.
Based in Dubai, LEVEL11 partners with leaders, teams, brands and movements in GCC, MENA, Europe, Canada & USA to deliver brand clarity, authentic communications, and purpose-driven growth.
Ghina Itani - Founder LEVEL11
Founder Ghina Itani is a strategic advisor and communications leader named among the Global 200 Women Power Leaders 2024.
She brings two decades of global experience shaping brands and scaling organizations across sectors.
LEVEL11 reflects her commitment to impact and strategic excellence grounded in authenticity
Services
We don’t sell “deliverables.” We help leaders solve the real problems that keep them from growing with clarity and impact. Every service is designed to close a gap you’re already feeling.
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When you need senior leadership without the overhead, we step in as your CMO, CCO, or Brand Director embedded, accountable, and results-driven.
We also curate top talent for strategic, creative, and mission-specific roles. -
From positioning to market entry, we build brand foundations that are future-ready and resilient under pressure.
Our strategies keep you aligned with your values while navigating change with precision. -
We design narratives that feel lived, not manufactured. From founding stories to investor decks, we craft content that earns trust and inspires action.
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Scaling without losing yourself in the process is possible.
We’ve done it. Our approach blends ethical business development, cultural localization, and measurable impact -
From regulated industries to cultural branding, we deliver strategies for complex, high-stakes environments where nuance is everything.
Engagement Models
We operate on a value-based model focused on outcomes, not hours.
Every engagement is tailored to scope and impact.
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Ongoing strategic counsel as an extension of your leadership team.
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Defined deliverables for specific objectives.
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Targeted learning for leaders and teams.
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Custom combinations for unique challenges.
Our Featured Offers
These special offerings, focused, high-impact collaborations designed to unlock clarity fast. combine strategic insight with real-time creation, helping teams make confident decisions and produce tangible outcomes in weeks, not months.
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What if you could go from “I have an idea” to “I have my first paying clients” in just four weeks?
The LEVEL11 Co-Creation Advisory is a bespoke, four-week journey that helps founders, leaders, and creators build, launch, and gain traction with purpose.
Whether you’re turning your personal brand into a platform, leading a conscious initiative, or shaping your next chapter, this program brings clarity, structure, and momentum.
You’ll walk away with a defined vision, a signature offer and pricing plan, magnetic messaging, and a 30/60/90-day roadmap to activate your next phase. -
Most founders and leaders don’t lack ambition, they lack clarity.
The LEVEL11 Advisory Sprints are a focused 10-day process designed to unlock one critical piece of your brand and get you moving with traction.
Choose between Magnetic Messaging to sharpen your voice, Offer Clarity to turn your idea into a testable offer, or Narrative Alignment to reframe your story for the right audience. You’ll get three live advisory sessions, tailored frameworks, direct feedback, and a 30/60/90-day roadmap to keep your momentum going.
Our Digital Products
A Brand Audit Checklist for leaders who want their message to matter.
Most organizations believe they’re clear, but their audiences often hear noise. Speaking human is the simplest way to cut through complexity and build trust.
This checklist distills the 11 Principles of LEVEL11 into quick reflection points. Use it to score yourself, spot gaps, and take one small fix that makes your message sharper today.
A Guided Framework to Define What You Stand For and How You Speak Human
The Brand Clarity Playbook helps founders and leadership teams see where their story, values, and decisions drift apart and gives them the structure to realign.
This Playbook is a diagnostic and a toolkit: it reveals where alignment is missing and gives you concrete steps to fix it. Inside, you’ll find a complete system to define your 10-word pitch, your voice and values, your audience truths, and a one-page clarity grid that turns strategy into action.
Whether you use it solo, in a team session, or as a pre-read for your next board meeting, this Playbook exposes what’s unclear and gives you the tools to fix it.
What’s Included:
48-page PDF workbook
Complete templates, examples, and exercises
Bonus: Boardroom alignment checklist and 90-day activation plan
Perfect for:
Founders, executives, and purpose-led teams who are ready to stop guessing and start speaking with intention. It is designed to surface hard choices and make those choices discussable.
Embedding Values, Behaviors, and Proof Into Daily Leadership
This blueprint is designed for leadership teams who want to move beyond words into action.
It is not for beginners experimenting with messaging. It is for leaders who already know what they stand for and want to make it real in the daily lives of their people.
• Founders scaling from 20 to 200 employees.
• Boards integrating culture into governance.
• Organizations in transition, mergers, crises, leadership shifts.
• Purpose-driven brands afraid of diluting their integrity as they grow.
LEVEL11 Workshops
Be the first to know when our next Brand Clarity Workshop opens.
We’re developing a live workshop for founders, leaders, and brand teams who want to sharpen how they position, speak, and act with clarity. Seats are limited and announced first to this list.
Book An Appointment
Schedule a discovery consultation to explore your needs and priorities with LEVEL11.
This discovery session helps us understand your goals and recommend the right advisory path, whether it’s brand, communications, or growth strategy.
After the discovery call, we’ll send you a short discovery form to tailor the right proposal for your needs, then move straight into action.
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Contact Us
Get in touch to discuss your goals and see how LEVEL11 can support your brand, communications, or growth strategy.
We’ll respond within 24 - 48 hours to schedule a short introductory call. We look forward to hearing from you!