The trusted partner
for brands in transition.
Brand, communications and growth advisory for leaders whose business has changed, and whose story needs to catch up.
Rooted in the GCC.
Working worldwide.
The Pain
Growth slows for reasons nobody can name.
Proposals go quiet.
Every leader tells the story a little differently.
A strategy was paid for, and nothing moved.
When a business is in transition, its story is usually the first thing to fall behind.
And the market believes the story, not the business.
The transitions we know best
New leadership
A repositioning the market hasn’t understood yet
A Raise
Entering A New Market
Fast Growth
A Merger or Acquisition
A Crisis
A Family Business passing to the next generation
Big Ideas, Real Impact.
Big Ideas, Real Impact.
Big Ideas, Real Impact. Big Ideas, Real Impact.
The +1
10/10 expertise is the baseline.
The +1 is where transformation happens.
The TURN
Truth: What your business really is now.
Understanding: Who must believe it, and what stops them.
Resonance: How it should sound, in Arabic and English, in every channel.
Next: What changes in the next 90 days.
Ways to Work Together
Ongoing senior counsel for leaders, month by month.
The +1 Programme
Four weeks to a brand that matches your business, live or self-paced.
The +1 Circle
One-to-one advisory and fractional leadership, two seats at a time.
For Teams
One story your whole leadership team owns
Private Advisory
Meet the Founder
Founded by Ghina Itani, after more than 20 years of brand and communications leadership across the GCC: ADQ, Majid Al Futtaim Healthcare, GCI Health (Asda'a BCW) and the launch of Nation Hospital, through mergers, crises and growth.
Global 200 Women Power Leader 2024.
Latest Insights
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Client Reviews
Clarity, Challenge, and Direction That Lasts
When I worked with LEVEL11 Advisory, I thought I had a strong plan.
What I didn’t expect was how quickly they spotted the blind spots and challenged me to think bigger, about scale, clarity, and what would really create impact.
It was demanding at times, but in a way that made the work better.
Ghina pushed me past easy answers and helped me sharpen not only the strategy but my vision of where we’re going.
The experience left me with direction I can trust.
— Imad N.
Founder, Stealth Startup
Branding Insights with a Refreshing Perspective
I recently had a call with Ghina and it was such a refreshing experience! We got to chat about all things branding , one of my favorite topics and it was clear that Ghina really knows her craft.
What I loved most was how she shared smart, practical advice while also challenging me to think differently.
It’s rare to find someone who can mix expertise with genuine curiosity and great energy. If you’re looking to grow your career or elevate your brand, a conversation with Ghina is the kind of inspiring boost you didn’t know you needed!
— Lama Ramadan
Founder, Brand&
Finding Clarity and Purpose with LEVEL11 Advisory
Working with LEVEL11 Advisory was a turning point in my career.
I came in with a strong vision but no clear story to match it. In a few weeks, Ghina helped me articulate what Beyond Performance truly stands for, bridging human potential and business growth.
Every session felt like a mix of strategy, therapy, and creative ignition. The clarity we gained shaped our message and how we lead.
LEVEL11 Advisory doesn’t just advise; they align you with your own truth.
— Nada Itany
Founder, Beyond Performance