When a Brand Finds Its Voice in the Most Unexpected Place
Papa Johns has always been built on a simple promise: better ingredients, better pizza.
But a brand can only repeat a line for so long before it needs a new way to make people believe it. That’s where voice, values and personality come in.
GCC: Is Brand Rivalry alive?
In the West, brand rivalry is part of pop culture.
McDonald's’s and Burger King trade billboard jabs.
PepsiCo spoofs The Coca-Cola Company every few years. It’s almost a sport. A ritual of competition that keeps both sides alive in the public eye.
Charlie Chaplin Lookalike Contest
The day Charlie Chaplin came in third in a Charlie Chaplin lookalike contest.
That story never gets old. It says so much about perception and identity.
The lie of “More Visibility”
The Lie of “More Visibility”
If your brand isn’t clear, no one cares how visible you are.
I’ve watched founders burn through budgets on ads, influencers, events, SEO, sponsorships chasing reach while their positioning is still a blur.