Strategy only works if people understand it

Here’s the hard truth: 70% of strategies fail to deliver results. Not because the idea was bad, but because teams don’t understand them well enough to act.

What does that actually mean?

Most strategies are packed with jargon and vague language, made of PowerPoint decks no one reads. They feel like plans for executives only, detached from what people do every day.

That kind of strategy creates confusion, resistance, and inaction.

Now compare that with a strategy that works:

- It’s clear, simple, and easy to explain.
- It guides every decision and action without needing constant meetings.
- It’s owned by every team member, not just leadership.
- It’s a living framework that evolves with your business.
- It travels naturally in conversations inside and outside the company.

At LEVEL11, we bring the +1, the difference between a strategy that sits and one that moves. We translate it into language your people actually use. We create narratives that spread and inspire action.

Because until your strategy lands with your team and customers, it’s not working. If your strategy feels like a document no one talks about or follows, it’s time to fix that.