The Grand Egyptian Museum
Egypt unveiled the Grand Egyptian Museum (GEM), a project reportedly exceeding US$1.2 billion and positioned not merely as another landmark, but as a statement: of heritage, purpose and economic ambition.
Advisory VS. Consultancy
People often ask why I called LEVEL11 an advisory.
I’ve spent years consulting on marketing and business transformation projects across industries. I’ve helped brands grow, reposition, and reconnect. But the biggest shifts never happened in the deliverables, they happened after. When teams started thinking differently, asking better questions, and seeing their work in context.
Is AI starting to act with its own awareness?
Lately I’ve been reading and listening to a lot of content about AI “going rogue”, from rogue chatbots to autonomous agents acting in unexpected ways.
Strategy only works if people understand it
Here’s the hard truth: 70% of strategies fail to deliver results. Not because the idea was bad, but because teams don’t understand them well enough to act.
What does that actually mean?
Are You Afraid of Money?
Let’s be honest. Most people are terrified of money. Not because they’re bad with it, but because the system around it was built to intimidate, exclude, or exploit.
The Pet Economy
Today, there’s a powerful shift happening in the pet economy. In the GCC and MENA, it is shifting from niche to mainstream. Pet ownership is rising, spending per household is growing, and an entire ecosystem is forming; veterinary care, pet food manufacturing, insurance, grooming, boarding, tech-enabled services, ethical products and fashion, even pet-friendly tourism.