GCC: Is Brand Rivalry alive?
Brand Ghina Itani Brand Ghina Itani

GCC: Is Brand Rivalry alive?

In the West, brand rivalry is part of pop culture.

McDonald's’s and Burger King trade billboard jabs.

PepsiCo spoofs The Coca-Cola Company every few years. It’s almost a sport. A ritual of competition that keeps both sides alive in the public eye.

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Mamdani’s Win: A Communications Blueprint
Communications Ghina Itani Communications Ghina Itani

Mamdani’s Win: A Communications Blueprint

Zohran Mamdani’s win is more than a political moment. It’s a communication blueprint for any brand that wants to move people rather than just reach them.

He didn’t win an election. He built a language of belonging and that’s a rare, teachable thing for anyone who cares about brand, narrative, and real influence.

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The Grand Egyptian Museum
Strategy Ghina Itani Strategy Ghina Itani

The Grand Egyptian Museum

Egypt unveiled the Grand Egyptian Museum (GEM), a project reportedly exceeding US$1.2 billion and positioned not merely as another landmark, but as a statement: of heritage, purpose and economic ambition.

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